Archive for April, 2010

hockey fans: grow one for the team!

Thursday, April 29th, 2010

Beardathon!

There’s still time to grow a beard to support charities during the NHL Stanley Cup Playoffs.   Click on the image above to see the official television spot on YouTube.  Here’s the press release:

 

HOCKEY FANS INVITED TO “GROW ONE FOR THE TEAM”
Goal to Raise One Million Dollars for Charity

This season, hockey fans across the United States will be sporting their very own playoffs beards. In addition to participating in a great hockey tradition, they will also be raising money for charities across the county.

The Beard-a-thon® program was launched last year when nine NHL clubs raised a combined $350,000 for charity. This season, the goal is to raise $1 million dollars with twelve NHL clubs participating.

Participants in the Beard-a-thon invite family, friends, and business associates to pledge their playoff beards. By receiving pledges, participants promise not to shave until their team wins the Stanley Cup or is eliminated from the playoffs. Fans who are unwilling, or unable, to grow playoffs beards, can also pledge their favorite player, other local celebrities, or build their own beard with the “Build-a-Beard” web application.

Last season, over 8,000 fans nationwide participated in the Beard-a-thon with former NHL player, and current Director of Development for the Boston Bruins Foundation, Bob Sweeney leading all beard growers by raising over $21,000 for charity. Other celebrity beard growers last season included NHL Hall of Famer Mario Lemieux and the lead singer of the Dropkick Murphys, Ken Casey.

-more-

“The intensity, both on and off the ice, goes to a whole new level in the playoffs. The Beard-a-thon gives fans a chance show their passion and raise money for charity,” stated John Cimperman, the Principal of Cenergy, a New York based sports marketing agency that manages the program. Cimperman added, “Last season, the Penguins led all teams in fundraising and also hoisted the Stanley Cup. Coincidence, we think not. It is the power of the beard.”

This season’s participating clubs are the Buffalo Sabres, Boston Bruins, Chicago Blackhawks, Colorado Avalanche, Detroit Redwings, Los Angeles Kings, New Jersey Devils, Phoenix Coyotes, Philadelphia Flyers, San Jose Sharks, Washington Capitals, and defending Stanley Cup and Beard-a-thon Champion, Pittsburgh Penguins. A ‘just fans’ site was also created for fans without a team in the playoffs. Proceeds from this site will benefit Hockey Fights Cancer™, a joint initiative by the National Hockey League and the National Hockey League Players’ Association.

For more information on the Beard-a-thon, log onto www.beardathon.com. All donations to Beard-a-thon are tax deductible.

About the Playoff Beard

A playoff beard is the superstitious practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. It is believed that the four-time Stanley Cup Champion New York Islanders started the tradition in the 1980s. In recent years, other sports and other players have claimed the playoff beard tradition, but it is, and always will be, a hockey tradition.